The art of negotiation
In the modern world, we all are making or cutting deals at different points of time. It may be a deal in one’s professional career, a...

Why the future of Money won’t be about Money at all
The future of money will have nothing to do with money. Unlike the mid-90s hip-hop song, it won’t be “All About the Benjamins.”...
Significance of marketing
If a business is considered as a human body, the finance department will function as the brain; product or service offered as the main...

Northeastern’s own Robinson Crusoe
Ravi Ramamurti, now a professor at Northeastern University, left India in the year 1977 to earn his doctorate in the subject of business...

A start-up that is helping the world economy
“People make sacrifices when they go to a startup, they believe in you as a person, they believe in the mission and what you’re building....

Could COVID-19 be the bomb of global recession?
As days, weeks, and now months have passed with the corona virus shaking our world and leaving medical practitioners, biologists, and...
The little fashion shop at South End
At South End stands the cosy little shop called Leokadia that has a wide, assorted range of jeans, belts, boots, and umbrellas. This...
IPO: A transaction between public and private sectors
Private Corporations offers its shares to the public to allow their companies to raise capital from public investors. This phenomenon is...
Why do gas prices decline?
The sudden decline in the prices of the gallon of gas and oil might be good news for the consumers but not so much for the economy as a...
What is Word-of-Mouth (WOM) marketing?
People influence people. Nothing influences more than a recommendation from a trusted friend. A study says that 92% of people trust their...
Tips to save more and spend less
In April, many of us might still be wondering if any of us have fulfilled the New Year resolution of saving more and spending less yet....
The importance of communication
Think for a minute of all the consequences if you could not talk. This makes us realise that communication is an integral part of human...
Fortune is on Amazon’s side
Fortune is an American multinational business magazine that regularly publishes ranked lists of companies. The Fortune 500 is the...
Recession: Is it inevitable during COVID-19?
Gripped in the clutches of perilous coronavirus, the world is struggling to normalise its daily activities. Lockdowns, quarantines, and...
Stay calm and keep a diverse portfolio
Yakov Bart, an associate professor of Marketing at the Northeastern University advised the investors that despite being in a panic...
Voice of a woman in the middle east
“When the whole world is silent, even one voice becomes powerful”, said Malala Yousafzai, a Pakistani activist for female education and...
Budget planning for students
Budget planning might be tricky for students entering their colleges or universities for the first time. From planning to spend on new...
Infectious diseases
Nearly all people on the globe have a great health threat caused by the pathogenic organisms. These organisms are competent in causing...
Impact of healthcare reforms
Over the years, the world has seen levels of medical innovation and its evolution. In just a few generations, we have developed...



















