People influence people. Nothing influences more than a recommendation from a trusted friend. A study says that 92% of people trust their...

In this world where capitalism is deep-rooted in every single transaction, all we see around ourselves is a bunch of advertisements...

Seasonal marketing is marketing products according to seasons or events which come once a year. This is the time when some products are...

In the marketing world, it’s not enough to know the product you’re pitching. You also have to familiarise yourself with the target...

Instagram is full of trends which actually changes day after day. The trend of ‘Unicorn Food’ started almost two years ago; and what’s...

Bruce Clark, associate professor at Northeastern University, calls bottled water “one of the best and worst things that ever happened in...